Friday, December 9, 2011


Yes, there will be mall riots over flat-screen TVs. But maybe, just maybe, people are shopping on Black Friday because they can’t afford the prices that greedy corporations charge on a regular basis—saving up to buy things like shoes on deep discount.

And, of course, people who are suffering under the weight of economic inequality would like to have nice toys for their children and decent electronics (electronics are arguably a necessity to participate in 21st century western society) and the only time of the year they can afford such things is during the super-sales pushed on us by mega-business on Black Friday.

So, this year I do not want to hear the cultural elite decry people standing in line for discounts. The problem isn’t Black Friday super-sales.

The problem is that America is mired in deep inequalities, that the middle class is dying, and that many millions can’t afford to buy nice things for their families without waiting in long lines on Thanksgiving night for shoes.

We have become a coarser and less neighborly America, a culture where far too many—including those who will spend their Christmas wad at high-end stores rather than Black Friday sales—are not working for the common good wherein all of us share in the benefits of living in a wealthy society.

No comments:

Post a Comment